{"id":45696,"date":"2025-10-07T21:31:17","date_gmt":"2025-10-08T00:31:17","guid":{"rendered":"https:\/\/fixa.tech\/sollare\/?p=45696"},"modified":"2026-10-07T16:31:18","modified_gmt":"2026-10-07T19:31:18","slug":"jak-winberry-cz-zmenila-ceskou-e-shopovou-scenu-a-co-s-tim-souvisi-pro-obchodniky","status":"publish","type":"post","link":"https:\/\/fixa.tech\/sollare\/jak-winberry-cz-zmenila-ceskou-e-shopovou-scenu-a-co-s-tim-souvisi-pro-obchodniky\/","title":{"rendered":"Jak Winberry.cz zm\u011bnila \u010deskou e-shopovou sc\u00e9nu a co s t\u00edm souvis\u00ed pro obchodn\u00edky"},"content":{"rendered":"<p>Winberry.cz nen\u00ed jen dal\u0161\u00ed online obchod \u2013 je to platforma, kter\u00e1 se probojovala mezi p\u0159edn\u00ed hr\u00e1\u010de \u010desk\u00e9ho e-commerceu a z\u00e1rove\u0148 ovlivnila chov\u00e1n\u00ed spot\u0159ebitel\u016f i obchodn\u00edk\u016f. Od sv\u00e9ho zalo\u017een\u00ed v roce 2016 se stala nejen prodejn\u00edm kan\u00e1lem pro \u0161irokou \u0161k\u00e1lu zbo\u017e\u00ed, ale tak\u00e9 d\u016fle\u017eit\u00fdm zdrojem dat pro anal\u00fdzu trhu. Jej\u00ed model kombinace vlastn\u00edch zna\u010dek a partnerstv\u00ed s dodavateli umo\u017enil nejen roz\u0161i\u0159ovat sortiment, ale tak\u00e9 zvy\u0161ovat konkurenceschopnost pro mal\u00e9 i st\u0159edn\u00ed podniky, kter\u00e9 dosud nedok\u00e1zaly konkurovat velk\u00fdm e-shop\u016fm.<\/p>\n<p>Kl\u00ed\u010dov\u00fdm faktorem \u00fasp\u011bchu Winberry.cz je jej\u00ed strategie zam\u011b\u0159en\u00e1 na zjednodu\u0161en\u00ed prodeje pro mal\u00e9 prodejce. D\u00edky platform\u011b mohou obchodn\u00edci nab\u00edzet sv\u00e9 zbo\u017e\u00ed p\u0159\u00edmo na Winberry.cz bez nutnosti vlastnit vlastn\u00ed e-shop. To sni\u017euje n\u00e1klady na marketing a logistiku, co\u017e je pro men\u0161\u00ed podniky \u010dasto rozhoduj\u00edc\u00ed faktor. Podle dat z roku 2023 tvo\u0159\u00ed p\u0159es 40 % obratu platformy prodejce, kte\u0159\u00ed vyu\u017e\u00edvaj\u00ed pr\u00e1v\u011b tento model. Mezi nejpopul\u00e1rn\u011bj\u0161\u00ed kategorie pat\u0159\u00ed elektronika, obuv a potraviny, kde Winberry.cz \u010dasto p\u0159ekon\u00e1v\u00e1 tradi\u010dn\u00ed e-shopy jako Skandia nebo CZ eShop.<\/p>\n<p>V\u00fdznam Winberry.cz pro \u010desk\u00e9 spot\u0159ebitele je rovn\u011b\u017e v\u00fdznamn\u00fd. Podle pr\u016fzkum\u016f z konce roku 2022 se 68 % z\u00e1kazn\u00edk\u016f rozhoduje pro n\u00e1kupy pr\u00e1v\u011b na t\u011bchto platform\u00e1ch, kter\u00e9 nab\u00edzej\u00ed \u0161irok\u00e9 sortimenty a rychl\u00e9 dod\u00e1n\u00ed. Platforma tak\u00e9 aktivn\u011b vyu\u017e\u00edv\u00e1 data o chov\u00e1n\u00ed u\u017eivatel\u016f, aby mohla personalizovat nab\u00eddku \u2013 nap\u0159\u00edklad doporu\u010dovat produkty na z\u00e1klad\u011b p\u0159edchoz\u00edch n\u00e1kup\u016f. To zvy\u0161uje pr\u016fm\u011brn\u00fd objem n\u00e1kupu na u\u017eivatele zhruba o 15 %, co\u017e je v\u00fdrazn\u011b vy\u0161\u0161\u00ed ne\u017e pr\u016fm\u011br v \u010desk\u00e9m e-commerceu.<\/p>\n<p>Jedn\u00edm z nejzaj\u00edmav\u011bj\u0161\u00edch aspekt\u016f Winberry.cz je tak\u00e9 jej\u00ed role v oblasti udr\u017eiteln\u00e9ho e-commerce. Od roku 2021 platforma zav\u00e1d\u00ed syst\u00e9m recyklace obal\u016f a podporuje ekologick\u00e9 produkty. Podle zpr\u00e1vy z roku 2023 bylo na platform\u011b prod\u00e1no v\u00edce ne\u017e 2,5 milionu ekologick\u00fdch produkt\u016f, co\u017e p\u0159edstavuje p\u0159\u00edr\u016fstek o 30 % oproti p\u0159edchoz\u00edmu roku. Winberry.cz tak nejen konkurov\u00e1, ale tak\u00e9 aktivn\u011b ovliv\u0148uje trendy v oblasti udr\u017eitelnosti v \u010desk\u00e9m e-commerceu.<\/p>\n<ul>\n<li>V roce 2023 tvo\u0159ily vlastn\u00ed zna\u010dky Winberry.cz zhruba 35 % celkov\u00e9ho obratu platformy.<\/li>\n<li>Pr\u016fm\u011brn\u00fd \u010das na dokon\u010den\u00ed n\u00e1kupu na Winberry.cz je 3,2 minuty, co\u017e je o 1,5 minuty rychleji ne\u017e u jin\u00fdch \u010desk\u00fdch e-shop\u016f.<\/li>\n<li>Platforma zam\u011bstn\u00e1v\u00e1 v\u00edce ne\u017e 500 lid\u00ed, z toho 150 v oblasti logistiky a dod\u00e1vek.<\/li>\n<li>V\u00fddaj na reklamu pro Winberry.cz v roce 2023 \u010dinil 12 milion\u016f korun, co\u017e je 18 % z celkov\u00fdch v\u00fddaj\u016f na marketing.<\/li>\n<li>V\u00fd\u0161e cen na Winberry.cz je o pr\u016fm\u011brn\u011b 5\u201310 % ni\u017e\u0161\u00ed ne\u017e u konkurence, d\u00edky lep\u0161\u00edmu zprost\u0159edkov\u00e1n\u00ed nab\u00eddky.<\/li>\n<\/ul>\n<p>Pro obchodn\u00edky, kte\u0159\u00ed se rozhodli spolupracovat s Winberry.cz, je kl\u00ed\u010dov\u00e9 pochopit, jak platforma funguje a jak\u00e9 v\u00fdhody je pro n\u011b p\u0159ipravena nab\u00eddnout. Jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch aspekt\u016f je flexibilita modelu \u2013 obchodn\u00edci mohou volit mezi n\u011bkolika mo\u017enostmi, od jednoduch\u00e9ho partnerstv\u00ed a\u017e po plnou integraci do platformy. Winberry.cz tak\u00e9 nab\u00edz\u00ed podporu v oblasti marketingov\u00fdch kampan\u00ed, nap\u0159\u00edklad prost\u0159ednictv\u00edm soci\u00e1ln\u00edch m\u00e9di\u00ed nebo emailov\u00e9ho marketingu, co\u017e m\u016f\u017ee v\u00fdrazn\u011b zlep\u0161it prodejnost jejich produkt\u016f.<\/p>\n<p>V budoucnu se p\u0159edpokl\u00e1d\u00e1, \u017ee Winberry.cz bude d\u00e1le roz\u0161i\u0159ovat sv\u00e9 mo\u017enosti, v\u010detn\u011b zaveden\u00ed nov\u00fdch technologi\u00ed, jako je automatick\u00e9 dopl\u0148ov\u00e1n\u00ed nab\u00eddek na z\u00e1klad\u011b tr\u017en\u00edch trend\u016f. Platforma tak\u00e9 pl\u00e1nuje roz\u0161\u00ed\u0159en\u00ed do dal\u0161\u00edch oblast\u00ed, jako je zdrav\u00ed a wellness, kde m\u00e1 potenci\u00e1l z\u00edskat novou c\u00edlovou skupinu z\u00e1kazn\u00edk\u016f. Pro obchodn\u00edky, kte\u0159\u00ed cht\u011bj\u00ed vyu\u017e\u00edt potenci\u00e1l e-commerceu, je Winberry.cz jednou z nejlep\u0161\u00edch mo\u017enost\u00ed, jak se dostat na trh bez vysok\u00fdch investic.<\/p>\n<p><a href=\"https:\/\/winberry.cz\/\">https:\/\/winberry.cz<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Winberry.cz nen\u00ed jen dal\u0161\u00ed online obchod \u2013 je to platforma, kter\u00e1 se probojovala mezi p\u0159edn\u00ed hr\u00e1\u010de \u010desk\u00e9ho e-commerceu a z\u00e1rove\u0148 ovlivnila chov\u00e1n\u00ed spot\u0159ebitel\u016f i obchodn\u00edk\u016f. Od sv\u00e9ho zalo\u017een\u00ed v roce 2016 se stala nejen prodejn\u00edm kan\u00e1lem pro \u0161irokou \u0161k\u00e1lu zbo\u017e\u00ed, ale tak\u00e9 d\u016fle\u017eit\u00fdm zdrojem dat pro anal\u00fdzu trhu. Jej\u00ed model kombinace vlastn\u00edch zna\u010dek a partnerstv\u00ed [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/fixa.tech\/sollare\/wp-json\/wp\/v2\/posts\/45696"}],"collection":[{"href":"https:\/\/fixa.tech\/sollare\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fixa.tech\/sollare\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fixa.tech\/sollare\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fixa.tech\/sollare\/wp-json\/wp\/v2\/comments?post=45696"}],"version-history":[{"count":1,"href":"https:\/\/fixa.tech\/sollare\/wp-json\/wp\/v2\/posts\/45696\/revisions"}],"predecessor-version":[{"id":45697,"href":"https:\/\/fixa.tech\/sollare\/wp-json\/wp\/v2\/posts\/45696\/revisions\/45697"}],"wp:attachment":[{"href":"https:\/\/fixa.tech\/sollare\/wp-json\/wp\/v2\/media?parent=45696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fixa.tech\/sollare\/wp-json\/wp\/v2\/categories?post=45696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fixa.tech\/sollare\/wp-json\/wp\/v2\/tags?post=45696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}